.webp)
case study
The Vision
Make IQ Inspections the ultimate home inspection authority with a killer online presence.
The Delivery
Sleek website, standout branding, pro photos, and eye-catching marketing materials.
Our Role
We crafted, designed, and delivered a digital powerhouse to boost their client game.
We helped Apex Ceramic Coating become a data-powered monster. Built a sleek landing page, shot pro photos, created a style guide, and optimized their website for Facebook ad campaigns. The focus was to create a website that made booking easy, collected data from visitors, and was optimized for sales.
Introduction:
Apex Ceramic Coating, an up-and-coming brand in automotive detailing and ceramic coating, called us in to give their digital presence a much-needed polish. They came to us with nothing – no website, no branding, nada. We built them a slick, user-friendly site on Webflow, snapped some killer photos, and crafted a sharp style guide. We even designed business cards and flyers to match their new look. On top of that, we optimized their website with the right tools– powered with Facebook Conversions API, Google Analytics 4, Facebook Pixel, and Google Search Console. The result? A standout brand identity and ad campaigns that actually convert.
Client Background
Apex Ceramic Coating is a beast in the detailing and ceramic coating game. They're all about giving cars that showroom shine and top-tier protection. But here’s the kicker: they had zero online presence. Nada. Zilch. They were pulling in customers with Facebook lead ads and calling lukewarm leads, but they needed a major digital upgrade to match their stellar services.
Challenges Faced
Despite generating leads through Facebook ads, Apex struggled with optimizing these ads for better conversions. They also lacked branding and high-quality visuals to elevate their image. Their main challenge was establishing a professional digital presence to streamline bookings and showcase their premium services.
Our Approach
First up, we got into the minds of Apex’s customers. They want easy booking and a company they can trust with their prized rides. We focused on a design that converts – showing off Apex’s superior products and making the brand feel personal and approachable. We aimed for a site that’s not just functional but a visual treat too.
Solution Implemented
We rolled up our sleeves and got to work:
Webflow Website: Built a killer site from scratch, making it super easy to book services and explore what Apex offers.
Photography: Snapped professional photos that make the site pop and showcase the quality of Apex’s work.
Style Guide: Crafted a style guide to keep everything on brand and looking sharp.
Marketing Materials: Designed business cards and flyers inspired by the website’s sleek look, giving them a cohesive brand image.
Optimized for Data: Implemented Facebook Pixel and Conversions API through Stape. This made their ad campaigns more effective and ensured retargeting data was spot on.
Conclusion
This project was a lot of fun for us, the Apex team was so easy to work with and were collaborative throughout the whole process. By creating a slick, easy-to-use website and optimizing their ad tools, we boosted their ad conversions and gave them a killer brand identity.
.svg)
