case study

Introduction:

We worked with the incredible team at Houston Tactical Agency, a private security powerhouse, to build their digital presence from the ground up. No website, no branding – we handled it all. We crafted a professional, authoritative site on Webflow, snapped sharp portrait and street photos, and developed a consistent style guide. Business cards and flyers rounded out the new look. The result? A strong online identity that boosts trust and attracts clients.

Client Background

Houston Tactical Agency is a household name in private security. They have years of experience and a good reputation on their side. What they didn’t have? A way to be found outside their network. They relied on word-of-mouth, but they knew that they needed something to punctuate the brand they built through referrals. Our goal: build trust on a single page.

‍

Challenges Faced

This company has an incredible track record of reliability, professionalism, and service. We worked with them to build a new landing page and redesign their logo. Photography did a lot of heavy lifting in this project, because we wanted to show how well put together Anthony and his team were. A landing page reduces the amount of choices you can make when designing, so we put a lot of emphasis on their mission and professionalism.

‍

Our Approach

We knew we had to create something that looked sharp and professional but also packed with useful information. This is where design decisions are their toughest.

Do we feature a lot of information on screen, broken up by sections and CTA's? Or do we choose to move that content behind other design elements, and count on the user to hover or click to pull it up?

Ultimately, we decided to go with the latter option. This way, the site stayed clean and sleek, but still gave visitors everything they needed.

We focused on understanding what clients were looking for and built around that, showcasing Houston Tactical’s commitment to white glove service and security.

‍

Solution Implemented

We rolled up our sleeves and got to work:

Landing Page Built With Webflow: A clean, authoritative land page from scratch, making it easy for visitors to understand their services and get in touch.

‍Photography: Snapped sharp portrait and street photos that capture the essence of their team and work.

‍Style Guide: Developed a style guide to keep their branding consistent and sharp across all platforms.

‍Marketing Materials: Designed business cards and flyers that match the sleek look of their website, giving them a cohesive look.

‍

Conclusion

We gave Houston Tactical Agency a standout digital presence with a sleek landing page on Webflow and professional team photos. By hiding detailed information behind interactive elements, we maintained a clean and user-friendly design. The new logo, style guide, and cohesive marketing materials emphasized their top-notch service and professionalism, making them easily discoverable and trustworthy to new clients.

‍