case study

Introduction:

IQ Inspections came to us with a blank slate—no website, no branding, and not a photo to speak of. Stephen needed to stand out in the home inspection industry, so we welcomed the challenge. We delivered a sleek, conversion-focused website built in Webflow and designed a clean logo that didn't feature the silhouette of a house, key, or magnifying glass (a tired motif in real estate). During the process, we knocked out a professional photoshoot, and created a cohesive style guide. We also mocked up some beautiful business cards and flyers to enhance IQ's offline presence. The result? IQ Inspections now boasts a strong, trustworthy online presence that makes booking easy and attracts more clients. From invisible to invincible, they’re ready to dominate the market.

Client Background:

When Stephen came to us, he was quizzed to find a solution to stand out in an industry that's made of dozens of companies that all look and sound the same. We put our research caps on and dived deep into the industry. The central question was: what does a home inspector do? Well, they make sure homebuyers aren’t getting a lemon when they buy a house. This became the guiding question throughout the entire process: how do we help Stephen and his company stand out, how do we build trust, and how do we deliver something that's he will find his vision through.

Challenges Faced:

IQ Inspections was pretty much invisible online. No website, no branding, no professional photos. Potential clients couldn’t see how awesome they were because they had nothing to show. They came to us needing a complete digital makeover.

Our Approach:

First things first, we got to know IQ Inspections and their clients. Homebuyers need a hassle-free way to book inspections and want to know they’re dealing with pros. We zeroed in on a design that not only looks slick but also converts visitors into customers. It’s all about making it easy and building trust. We didn't want busy pages or walls of text, we wanted the website to get people to pick up the phone and talk to Stephen. So we made sure to prioritize inbound phone calls and self-booking with our approach.

Solution Implemented:

We rolled up our sleeves and got to work:

• Webflow Website: We built a killer website from scratch, showing off IQ Inspections services and made booking a breeze.
• New Logo: Designed a fresh, professional logo that avoided cliches.
• Photography: Our team took professional photos to help build trust.
• Style Guide: Created a style guide to keep everything on brand and looking sharp.
• Marketing Materials: Designed business cards and flyers inspired by the website’s look, giving IQ a cohesive look.

Conclusion:

IQ Inspections went from invisible to invincible. With a stunning new website, professional photos, and consistent branding, they’re now a magnet for homebuyers needing inspections. The easy-to-use site and trustworthy vibe mean more clients and more inspections. IQ Inspections continues to grow, year after year.

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