case study

Introduction:

We partnered with Lonestar Solar Services, a local solar installation contractor, to build a comprehensive website showcasing their growth and expertise. They needed to differentiate themselves from non-local competitors and highlight their commitment to energy independence and superior service. We created a robust Webflow site with professional employee portraits, product photos, and comprehensive content, including location pages, a blog, and a careers page. The result? A powerful online presence that builds trust and authority.

Client Background

Lonestar Solar Services is a residential solar installation contractor dedicated to providing top-tier solar solutions. As a local Texas company, they focus on energy independence, white glove service, and professionalism. They had a landing page designed by us a year ago, but as the company grew, they needed a comprehensive website to diversify lead sources and highlight their progress.

Challenges Faced

Lonestar needed to differentiate themselves from non-local competitors and build on their brand focused on energy independence and superior service. They required a full website that showcased their growth, emphasized social proof with great reviews, highlighted ancillary services, and reinforced their presence in every Texas city and market.

Our Approach

We aimed to build trust and authority in the Lonestar brand. Our design approach featured dark, gradient colors to reflect their ethos of professionalism and commitment to customer service. We took professional portraits of every employee and product photos of the solar modules they install. The website included location pages to emphasize their extensive coverage, along with a blog and careers page. Each employee's bio highlighted their accomplishments and experience, reinforcing the company's expertise.

Solution Implemented

We rolled up our sleeves and got to work:

Webflow Website: Designed and developed a comprehensive website that highlights Lonestar's growth and extensive services.Photography: Conducted professional portraits of employees and product photos of solar modules.Style Guide: Developed a style guide to ensure consistent branding across all platforms.Content: Included location pages, a blog, and a careers page to emphasize coverage and growth, with individual bios for each employee to showcase their expertise.

Conclusion

We elevated Lonestar Solar Services' online presence with a robust website that reflects their growth and expertise. The new site, complete with professional photography and consistent branding, builds trust and authority while highlighting their extensive services and commitment to customer satisfaction. If your business needs a comprehensive digital transformation, reach out to us – we’re ready to help.

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